While I didn’t actually create the brand standards for Westin, it was the job the first introduced me to the terminology, and any collateral that I created, even any email I sent out, had to adhere to the brand standards for the company. It was my first position in marketing, and I was introduced to terminology and concept that I use day in and day out while doing projects for my clients at FORGE.
I created a lot of presentations for my boss at The Westin Buckhead, and I managed to save a couple to share here; a property/amenity collage that appeared within our hotel’s landing page within one of our lead sources, our Sales Kit, and an Overview of the hotel’s event and room space information.
SIGNS & FLYERS
I also created a multitude of flyers and displays for sales conferences and various displays around the hotel. Below you’ll see the signs I created (using brand standard elements/collateral) to give a visual representation of The Westin’s Six Pillars, as well as a flyer I created for National Running Day 2016 for runWestin.