LOGO TOUCHUP

I kept catching Chad’s logo and I loved it, but something seemed off — the alignment was off, to my eye at least, so I approached him and pointed out what I was seeing and offered to give it a touch-up. 

I used the double Ls as the alignment point for the rest and turned them into a candle, which also served as the “i” in WICK. I also increased the weight of the font, aligned the two Ws, and condensed the logo, eliminating a lot of the blank space, making it more readable.

OLD LOGO

NEW LOGO

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